Helix vs Nectar Mattress

Helix vs Purple The Mattress Revolution

The direct-to-consumer mattress industry has fundamentally transformed how Americans shop for sleep surfaces, eliminating showroom markups while introducing innovative materials and customization previously unavailable in traditional retail. Among the standouts in this revolution, Helix and Purple have emerged as distinctive competitors with fundamentally different approaches to solving sleep challenges. Helix builds its brand on personalization…